How to Use Salesforce Commerce Cloud SEO

Using Salesforce commerce SEO may help you rank high in search engine results pages (SERPs), resulting in more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.

If someone searches for "buy whey protein powder," for instance, you may develop a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs

Salesforce Commerce Cloud supplies a framework for organisations to generate high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The program also assists companies in developing a user-friendly storefront for both customers and se's.

SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.

SFCC also supports schema markups, which aid search engines in comprehending the content of a page.

2. Improve your content

Commerce on Salesforce SEO (also referred to as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic with their websites by generating new clicks. Over time, this results in more conversions and a greater ROI.

SFCC offers a broad variety of content optimisation options for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining metatag rules for homepages, products, categories, folders, and content assets. It also encourages the usage of user-generated content (UGC) such as reviews to improve organic internet search engine positions.
3. Enhance your product pages

Salesforce Commerce Cloud (formerly Demandware) is probably the most effective ecommerce solutions for retailers. It provides a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, do not.

It also permits you to divide your XML sitemap files by product, brand, or category. This allows Google to concentrate on indexing your website's most essential pages.

If a page is no longer available, you should 301 redirect it to a comparable product, parent brand, or category. Customers will not be delivered to a 404 error page because of this.
4. Improve your brand pages

Commerce on Salesforce SEO allows marketers and merchandisers to use the material they post on brand, category, and product sites because of their items. This material may assist in the improvement of organic serp's along with the generation of fresh clicks from interested clients.

For example, for those who have a lot of goods which are regularly discontinued and do not want to serve up a generic 404 page, you may redirect such sites to comparable products, parent brands, or categories (this takes development). In this manner, the page content stays relevant for users.
5. Improve your category pages

Salesforce Commerce Cloud (or SFCC, since it is normally called among long-term e-commerce specialists) allows businesses to generate high-performance SEO services that boost organic traffic, sales, and GMV. It also assists them in creating a rich site layout that is easy to browse for both users and se's.

Duplicated content concerns on category pages are normal among enterprise merchants that offer vast product catalogues. That is particularly true for items which have many versions, such as for example light bulbs. To handle this, canonical URLs to the root product page must be implemented.
6. Make your product description pages more desirable.

Salesforce commerce (previously Demandware) is probably the market's most effective ecommerce solutions. This is a popular platform for major retail firms, and it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.

It is important that you hire an experienced Salesforce commerce SEO specialist to work with you in optimising your website. They are able to ensure you're following appropriate SEO guidelines for your company and assist you in achieving top rankings.

Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Improve your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It supports the generation of new clicks for the organisation by positioning it at the top of search engines.

The homepage meta description is a 160-character overview of what customers will discover on your website, and it's really critical in getting them to click on your link.

A crowded main page is a no-no regarding SEO. Instead, consider emphasising your specific selling proposition & most crucial items.
9. Improve  Click for info  (or SFCC, as long-term ecommerce specialists refer to it) is among the most effective ecommerce systems available. It is the retail platform of choice for major retailers, in fact it is recognised because of its capacity make it possible for hyper-personalization, omnichannel strategy, complicated data management, and much more.

SFCC SEO  tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. They also allow them to construct rich site design that's simple to browse for both customers and search engines.
10. Improve your reviews

The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with an enormous ecosystem that SEO teams must traverse in order to function well.  Hop over to this website  can assist SEO teams in navigating this difficult terrain and identifying search growth prospects. Let me help your SFCC SEO requirements, from keyword data to website relevance, in order to accomplish the income gain your team deserves! Begin with a free of charge SFCC audit. More information could be found by clicking here.

After adding FAQs with their product pages, Roller Skate Nation observed a growth in organic search revenue.